Indian Home

As Coslign grows, the packaging will evolve. The production scale will change. The price will eventually reflect the brand's growth into new markets and better materials. But 100 women will never see that price change. The first 100 subscribers to Coslign's email list are Founding Members — and Warm Caress and Golden Clarity will always be ₹2,499 for them. Not for a year. Not until the next collection. Forever.

A soy candle is made from hydrogenated soybean oil — a plant-derived, renewable wax that burns without the petrochemical byproducts of paraffin. It burns cooler, which means the fragrance releases more evenly and lasts longer. It burns cleaner, which means the air in your closed Indian home stays cleaner. And it burns longer — 30 to 50 percent more hours than an equivalent paraffin candle. Here is everything you need to know.

The bedroom is not the same as the living room. The bathroom is not the same as the study. Each room in your home has a different function and a different energy that it holds. The right candle for your bedroom is the one that tells your nervous system the day is done. The right candle for your desk is the one that tells your brain it is time to begin. This is the room-by-room guide to using Coslign intentionally across your home.

Diwali gifting in India is a ₹50,000 crore industry. Most of it goes to mithai, dry fruits, and branded hampers that are forgotten by the next morning. A Coslign candle arrives in a branded drawstring bag, sealed with a signature sticker, with a fragrance strip of the other candle tucked inside and a free gift. It is premium, it is Indian, it is made by a woman, and it is something the recipient will use every single day for 50 hours.

When a brand puts its candles on sale for 70% off, it is telling you one of two things. Either the full price was never the real price — it was a reference point. Or the product can be manufactured profitably at the sale price, which tells you exactly what is inside it. Coslign is ₹2,499 today. It will be ₹2,499 at Diwali, at New Year, and when you return six months from now. The price does not change because the product does not change.

The Warm Caress amber jar and the Golden Clarity pink frosted jar are designed to outlast the wax. They are heavy, wide-mouthed, beautiful glass vessels that were never meant to be thrown away. A planter, a pen holder, a jewellery dish, a bathroom organiser, a soap dish, a tealight holder — here are six ways to give your jar a second life that is as beautiful as its first.

Guests notice the smell of your home within three seconds of entering. Before they see the decor, before they sit down, before you say a word — the room has already introduced itself. Most Indian homes smell like the last meal, the season, or nothing in particular. The homes that are remembered smell intentional. This is the detail that premium interior design always gets right and most people never think about.

Arguments happen in the living room. Anxiety lives in the bedroom. Stress from a career, a relationship, a difficult season — it settles into the walls, the curtains, the air that circulates through the same closed rooms every day. The Indian home carries more emotional weight per square foot than almost anywhere else. Scent is the only tool that addresses what cleaning cannot reach.

Monsoon brings beauty and it brings problems. Damp getting into cotton curtains and bedding. Cooking smell trapped because every window is closed. The specific smell of wet concrete that high-rise buildings produce. Mold beginning in corners that never dry. Mental heaviness from weeks of grey light. Most Indian women live with all five and have never seen them named together. Here is what is actually happening — and what actually works.

By 3 PM, most Indian women working from home have been in the same room since 8 AM. The same light. The same smell. The same environment that holds everything — breakfast, work calls, lunch, the afternoon pressure. The brain does not distinguish between the room at 9 AM and the room at 3 PM. It is still in the same undifferentiated space. Citrus and sage are the fastest environmental shift available.

When a candle goes on sale from ₹3,000 to ₹999, the brand has told you something. It has told you the candle is profitably sold at ₹999 — which tells you everything about what is inside it. Coslign is ₹2,499 because every element costs what it costs to be what it is. Soy wax. 10% fragrance. Two wicks. A reusable jar. A drawstring bag. A fragrance strip. A free gift. The price is the product.

The working Indian woman goes from one demand to the next with no transition. The walk from desk to sofa is the entire decompression. That is not enough for the nervous system. An evening ritual is not luxury content. It is physiological necessity. Here is how to build one that fits a real Indian life — in a shared home, with real responsibilities, in 15 minutes or less.

Concentrated lavender essential oil can be harmful to cats. Their livers lack the enzyme to metabolise linalool efficiently. But ambient fragrance from a burning soy candle at 10% fragrance load is many orders of magnitude below any documented toxicity level. We will give you the full picture — not just the reassuring headline — because that is the kind of brand Coslign is.

A 2007 study in the Journal of Ethnopharmacology found that burning sage in an enclosed room reduced airborne bacteria by 94% in one hour. Research from Northumbria University showed sage improved memory and attention in healthy adults. In a closed Indian home during monsoon, sage is the most practically useful thing you can burn. It is the other half of Golden Clarity.

The problem with working from home is not motivation. It is environmental ambiguity. The same room that holds your sleep holds your work. Your brain does not know which mode to be in because nothing in the environment tells it. A specific scent used consistently at the start of the work session teaches the brain over two to three weeks. Golden Clarity becomes a cognitive anchor.

The bedroom absorbs more than any other room. Skin cells during sleep. Fabric holds sweat. Curtains hold cooking from two rooms away. Monsoon moisture concentrates where ventilation is lowest. The phone charges on the bedside table. This is the room where you spend eight hours with your nervous system at its most open — and most Indian bedrooms smell like nothing intentional.

Monsoon is beautiful. Your closed-up, cooking-smell, damp-curtain home is not. Windows cannot stay open. Cooking smells are trapped. Walls hold moisture. Most solutions make it worse — room fresheners mask nothing, agarbatti adds smoke to already-closed air. Here is what actually works.

Paraffin wax is a petroleum byproduct. When burned in an enclosed space, it releases toluene and benzene at measurable concentrations — both classified as probable human carcinogens. In a small Indian apartment with closed windows during monsoon or winter, this matters. Soy wax burns with water vapour and trace carbon dioxide. Here is the full honest comparison.